Strategy, creativity, and execution for brands that need to grow. Over two decades connecting analytical growth, editorial design rigor, and generative technology.
A unified hub with dedicated subdomains for each operational vertical.
Curated showcase of brand identities, campaigns, editorial design, and visual cases.
Conversion funnels, paid media, Account-Based Marketing, and commercial growth strategy.
Audiovisual production, 2D motion graphics, commercial films, and DOOH media formats.
Platform-native content, vertical video storytelling, UGC ad creative, and social branding.
Complete professional career timeline, 20+ years track record, credentials, and tech stack.
High-speed conversion systems with persuasive copywriting and spotless UX architecture.
End-to-end expertise: from strategic diagnosis and brand positioning to visual craft and generative AI workflows.
Multi-step acquisition funnels, long-cycle and high-ticket B2B operations, Account-Based Marketing (ABM), and sales enablement standardization.
Distinctive visual identity, editorial publication design, packaging, retail POS design, and disciplined art direction for growing brands.
Dynamic editing, 2D motion graphics, brand storytelling, video scripting, and technical adaptations for DOOH urban media and corporate networks.
A structured index of major engagements. Full high-resolution assets are published on Behance and dedicated subdomains.
Aligning marketing, operations, and sales for real estate credit and Home Equity products, including paid acquisition, landing pages, and CRM integration.
View on Behance →Creative leadership for Fórmula Natural (Magnus), covering packaging design, point-of-sale displays, editorial campaigns, and national event visual identities.
View on Behance →Continuous creation of motion design content for shopping malls, corporate networks, and urban screens, maintaining strict technical timing and aesthetics.
View on Behance →Neutral placeholder reserved for upcoming audiovisual documentary case. Media asset undergoing final editorial review.
Asset pendingNeutral placeholder reserved for conversion rate optimization case study and high-performance lead generation page structure.
Asset pendingNeutral placeholder reserved for documentation of generative workflows applied to scriptwriting, imagery synthesis, and asset scaling.
Asset pendingA practical creative framework developed over two decades of evaluating audience behavior across digital and commercial channels. It aligns behavioral data, clarity, and visual impact to convert brand attention into measurable business outcomes.
Pattern interruption in the first 3 seconds to capture qualified attention in crowded digital spaces.
Narrative momentum, dynamic cadence, and continuous visual interest to maintain audience engagement.
Zero ambiguity and zero clutter. The core value proposition is understood without hesitation.
Direct, friction-free calls-to-action engineered to drive leads, sales, or strategic partnerships.
Extensive background leading cross-functional creative initiatives in agencies, tech enterprises, healthcare, retail, and professional education.
Communication, design, marketing, and multimedia production.
From research and concept to execution, publishing, and analytics.
Fintech, pharma/health, pet super premium, DOOH, and e-commerce.
Applied generative models to accelerate creative speed and iteration.
Marketing / Creative / Video / AI
Available for strategic advisory, creative direction, high-conversion campaigns, audiovisual production, and AI-driven workflow design.
Based in Sorocaba / São Paulo, Brazil. Available for on-site projects locally or remote engagements globally.
AI & Automation
Prompt engineering, synthetic image/video enhancement workflows, creative agents, and pipeline acceleration for high-volume content production.